GTM Consulting · Pre-seed to Series A · Software Startups
Find your
market.
We help early-stage software startups identify target customers, define product scope, design business models, and build growth strategies that stick.
Services
We work with pre-seed, seed, and Series A software startups to answer the hardest early question: who is this for, and why will they pay?
Customer Discovery
Identify your ideal customer profile, map the competitive landscape, and validate demand before committing to a build. Get certainty before you scale.
Product Scope & Positioning
Define what to build, what to cut, and how to position your product against alternatives. Turn fuzzy ideas into a focused roadmap the market will pay for.
Business Model Design
Structure pricing, packaging, and monetization to maximize revenue per customer and align incentives between your product and your users.
Growth Strategy
Design and execute marketing and distribution strategies that turn early traction into repeatable, scalable acquisition channels.
About
I'm Erick Pinos — founder of GTM Strategy LLC. I've spent the last decade helping protocols, networks, and products find and grow their markets.
Before founding GTM Strategy, I served as Head of Ecosystem at Nibiru Chain, led the Blockchain Education Network (BEN) as president — the world's largest university blockchain network spanning 500+ universities across 7 countries — and held ecosystem and BD roles at Ontology and Orange Protocol.
I studied Management at MIT, where I was President of the MIT Bitcoin Club and a researcher at the MIT Digital Currency Initiative. I bring deep first-hand experience in customer discovery, community building, ecosystem growth, and distribution strategy.
Contact
Ready to find
your
market?
We work with a small number of pre-seed, seed, and Series A software startups at a time. If you're trying to find product-market fit, get in touch.